Starting a
blog is easy, BUT even if you have tons of
great things to say, people need to find your blog, read it and realize its
awesomeness or else nobody will know your little corner of the blogiverse even
exists.
It's a good idea to always:
1. Write often. Write quality posts. Spend a day proofreading, grammer and spell checking, editing and tweeking
a post before you throw it out there.
Cross promote the shit out of your shit. (within your own realistic time
frame of availability)
2. Be confident. Your blog is one of thousands in the
blogiverse. There will be many blogs you
think are better than yours, and so what if they are?… that doesn’t mean yours
doesn’t have a place in this world. Most
of those blogs you envy have been around for at least a year. They’ve gotten great by figuring things out
along the way. Give yourself a
break. And keep writing! You’re only going to get better.
3. Always
remember it’s not you, it’s them. People
can be judgmental
assholes. If you let it bother you…even
for a second, they win. Don’t give them
that kind of power. You're writing this blog for reasons beyond pleasing others...if someone tries to bring you down, remind yourself why you became a blogger and move on.
Cross
promoting yourself is a huge booster for your readership. A lot of people love to read blogs. A lot of those people are bloggers
themselves. I subscribe to 20+
blogs. Some blogs are my favs and I read
every post… and if I have time I get to most of the other ones. I give a genuine, thoughtful comment on every
post I read. Commenting on other blogs
gets your name swirling around the blogiverse.
I also like to sign my comment with –Adrienn/This Uncomplicated
Journey. That way, they connect me and
my comment with my blog. The more people
see your name, the greater the chances they might follow you over to your own
blog to see what you’re writing about.
If they love something you write…maybe they’ll toss your name around, or
share your post with someone, or ask you to guest blog on their blog…you just
never know. Successful bloggers are
generous people…they love to share and be shared. This is why you want to be sure everything
you write is your best quality…you want people to stumble on your genius, not
your average.
Following
other blogs gives me an idea of what other successful blogs are doing. Are they posting more or less than me? Are they posting on the weekends? What Blogs are they reading? (sometimes
bloggers will list a blogroll on their blog)
Are they on Facebook?
Twitter? Pinterest?
Social
media is invaluable to a new blogger.
First and
foremost…share every blog post you write on Facebook, Twitter and Pinterest.
(if you have accounts with all of those) Social media websites are a great way
to give your blog immediate exposure.
You will
spend more time in the first few months building your blog than you will in the
months that follow, so hang in there. If
you’re on Facebook, create a page for your blog. Encourage your personal friends to “like”
your blog’s page. Ask them to share your
page with people they know. In the top
right corner of Facebook next to the word “Home” is a little icon that looks
like a gear. If you click on that, you
can choose to use Facebook as yourself or as your page. Click to be your page and in the search bar,
find another blog’s page that you like.
From their timeline you can see what pages THEY like. “Like” a few that you think you’ll like. Interact with them. Post things on your own timeline. Make connections by sharing and
commenting. Don’t ask them to share
you…only ask your personal friends to do that.
If other pages like you, they will share you. Don’t be pushy, be patient. Successful blogs don’t happen overnight. The key to social media is exposure. Get your (blog) name out there. Constantly.
The more often people see it, the more often people will share you and
the less work it will be for you to promote, but you have to keep giving
quality stuff that people will like, relate to and find shareable.
Twitter is
also very helpful. Quality is super key
to Twitter because you only have a sentence or two to grab someone’s
attention. You can follow the same sort
of plan here that you can do on Facebook…find someone you like and see who they
follow. Comment on people’s comments. If you like something they tweeted, “star” it
or “retweet” it. People love to know
that you liked what they said.
Pinterest is
a great way to connect also. There are
lots of tutorials out there on how to add a Pin It button to your blog post
pictures. Check them out and add it to
your blog. It can be tricky, especially
if you’re html challenged, but you can do it.
In order to pin posts to pinterest, you need to have a picture in your
post. Take your own pictures, and alter
them on a free photo editing site like PicMonkey. A lot of blogs will grab images from Google Images
or other places on the web, but this could get you into trouble. Bloggers have been sued for using pictures
off the web, so play it safe and use your own…unless you can afford a
lawsuit. I’ve had pinterest contact me
regarding an image I pinned on my boards that they removed due to copyright
laws…I wasn’t in trouble, but it was a little scary…and I’m sure Pinterest has
to be such a huge grey area in this matter.
Images have been pinned and repinned and again and again and so on. If a picture is on my blog, everyone knows I’m
the one who put it there and I don’t want to get myself in trouble for using
someone else’s art-so I don’t use any pics on my blog that I didn’t take
myself.
As far as
social media goes, know this…people will love you, people will hate you. People will follow you, then unfollow
you. If you’re going to throw yourself
out into the internet world you have to be tough. So what if you lose people. Who cares?
You can’t be liked by everyone.
Don’t dwell on the “leavers”, focus on the “stayers” and keep giving
them what you give them because that’s why they stay. Don’t bother them with a pissy status update
about how you lost a fan…they don’t care, they’re still here. The fan you’re pissed at for leaving is
gone…they’ll never read your status.
Move on and get over it. Unless
you did something major that pissed a massive amount of your fans off and you
need to apologize for something, ignore the few number fluctuation that happens
to everyone on a daily basis. You’re not
perfect, you’re not the best in the world…just be the best YOU.
Link
up to linky parties:
If you don’t
know about link parties, you need to know about them. Lots of blogs will host a link party. They invite other blogs to link up a post with
their post, which basically gives readers a nice pool of blog posts to check
out all in one place. What this means to
you is more exposure and potential traffic to your blog. Finding good link parties is easy if you
follow blogs because chances are they link up with a party every now and then
so you can too. Here are the link
parties I link up with on a regular basis…if I find more along my journey, and
I have time to, I will link up with them too.
If you decide to join a link party, be sure you read the rules. Every party has some rules. The host might want you to display a button
on your post that links your readers back to the party, or you might need to mention
you’re part of a party or that you wrote a post according to a writing
prompt…sometimes the host asks that you promote the party by giving a shout out
on Twitter or Facebook. Whether they ask
you to or not, take some time to check out a couple other posts in the
party…afterall, that’s what you hope to gain from the link up, so give
some love back. And always, ALWAYS leave
a nice, thoughtful comment.
Mondays-every
Monday you can link up with Monday Listicles hosted by Stasha at The Good Life.
Stasha provides you with a writing
prompt to list ten things-last week was “list ten acronyms you use on a regular
basis”…this week it was “list ten things you love that cost nothing”…you get
the idea.
Also for
Mondays, you can link a post to Twitter using hashtag #Mondayblogs, but be sure
you return the love by reading and retweeting a link from someone else. (read
the post so you know what you’re retweeting-don’t just retweet someone who
retweeted you, they might be a douchebag and you might hate their stuff and you
don’t want your followers to think you’re into that sort of thing)
Tuesdays-every
other Tuesday you can link up an honest post with Honest Mom
Wednesdays-the first
Wednesday of every month you can link up with Finding the Funny. This is a HUGE huge link party for funny
blogs. You can link up as many posts as
you want…this is a great link party to get into if you write a funny blog. It’s hosted by ten really great bloggers-all
of which are HILARIOUS and worth subscribing too: (I subscribe to them all)
There are
easily 300 posts linked up to this party, so try to get linked up as early as
you can on the first Wednesday of every month.
You can find a link to the party on any of these ten funny-ass-funny
blogs. If you have no time to link up to
any other link party, make time for this one.
Wednesdays
are also the day for the Hump Day Hook Up at A Mother Life http://www.amotherlife.com/…this one is easy
because you link up an old post that you wrote a while ago. This is not for your most recent post.
Thursdays-MamaKat’s writing workshop at mamakatslosinit.com.
You can sign up to get her weekly writing prompts emailed right to
you. Write a post from a prompt and link
it back to Mama Kat.
Fridays-on
Twitter you can share your favorites by promoting them through hashtag #FF
which stands for “Follow Friday”. You’re
basically suggesting people to follow the people you enjoy following.
Cross
posting/blog resource websites:
The
following websites are great resources for new bloggers and seasoned
bloggers. They are a “must check out” in
my book.
Bloggy Moms-you
can sign up and post blog posts right on their site to gain more exposure and
get more traffic to your blog. Too many
resources to list here, so go browse around the site and set up a profile.
Blogher-Awesome
resource site where you can also sign up and post blog posts right to the
site. Again-more exposure. This is a great site, and highly recommended
by many successful bloggers.
Writing
prompts:
Even great,
successful bloggers have writer’s block.
If you need some help getting inspired, check out these writing prompts:
Blogher-NaPloBoMo
(which stands for National Blog Posting Month) Every month you can link up your
blog and write a daily post per the writing prompts given-every day has a
different prompt. It’s a great challenge
and provides awesome exposure to your blog.
You might even get featured, which would be a HUGE boost for your blog’s
traffic.
Mama Kat’sWriting Workshop-As I stated above, you can sign up to receive a weekly list of
prompts to get you writing. Link your prompted
post up every Thursday.
Advertising
made easy:
Let’s face
it. We love to write. We love our blog. But chances are we like the thought of it
making a little money for us in addition to the free therapy it’s
providing. There are many ways to
monetize your blog.
For a quick
and easy start, check out Amazon Associates to advertise items on your blog’s
sidebar. If someone clicks on a link,
then buys something, you get commission from the sale. It probably won’t pay
off immediately, but someday you might write a post that goes viral and you’ll
wish you had some advertising in place before hand. As with anything, make sure you fully
understand what you’re signing up for and read the fine print.
This is a
lot to take in, I know. So, do yourself
a favor. Get a notebook for all your
bloggy junk so it’s all in one spot.
Write down ideas you have, lists of blogs you like, a weekly outline of
what’s available for you to be involved in on a daily basis (link parties, etc)
passwords to different sites and your blogging goals. This is an important step in building your
blog. Set reasonable, realistic goals
for your blogself. Maybe it’s increasing
your followers on Twitter or Facebook…maybe you want to write a post everyday
day for 2 weeks, or maybe for a month…whatever your goals are, be sure they’re realistic.
Most
importantly, don’t put too much pressure on yourself to do too much. It’s not easy to balance social media and
writing. Remember why you started your
blog in the first place. Was it because
you love to write and want to be a freelance writer? This is why I started mine. So while all this social media and linking
and connecting with other bloggers is important and a lot of fun, it’s not the
MOST IMPORTANT thing. If I don’t have
good material for people to read, then my efforts to get exposure mean
nothing. For me, writing comes first…and
if I have time for everything else I fit it in.
Base your blogging priorities on your blogging goals.
I’m a stay
at home mom with two big kids who are in school all day. I have time to do all the things I’ve listed
in this post to promote and gain exposure to my blog. If I had to work, things would be very
different. If my kids were younger
things would be very different. You have
to find the balance between social media and writing your blog. No one can tell you exactly what you should
do…Be realistic and figure out what will work best for you. You’ve made it this far already, don’t stop
now!